ABOUT THE COMPANY
The exclusive distributor for HiteJinro Limited in Canada.
MESSAGE FROM THE CEO
Wooree Trading Limited is the exclusive distributor for HiteJinro Limited in Canada. Our goal is to bring HiteJinro’s exceptional products to our valued customers with the best quality of service available. Our company exemplifies the hard-working, entrepreneurial spirit of the Far East. We hope to share culture through introducing traditional drinks to the Canadian market. Our company is operated from our main office in British Columbia, along with registered branch companies in each provinces to share HiteJinro’s product throughout the country. It is our joy to bring forth new exciting drinking culture for people all over the world and we hope for your continuing support as we grow.
Steven Chang
CEO, Director
ABOUT THE COMPANY
THE MOST POPULAR LIQUOR BRAND IN THE WORLD
HiteJinro Ltd. has been a significant part of Korean liquor history since its launch in 1924. HiteJinro has consistently held its position as the number one soju brand in Korea ever since its launch. As such, it is not an exaggeration to say that HiteJinro Soju has played a pivotal role in establishing and evolving Korea’s drinking culture. Currently, Jinro Chamisul Soju holds more than 50% of the country’s market share. After HITE Brewery and JINRO merged in 2005, the Korean’s liquor giant has lead the industry as the biggest liquor company. Globally, HiteJinro Chamisul Soju has been the world’s best-selling soju for 12 consecutive years, and has earned numerous accolades in the International Spirits Competition for its superb taste and quality.
FUN FACTS ABOUT HITEJINRO
What’s the most popular liquor brand in the world? It’s HiteJinro Soju. HiteJinro Soju out sold global brands such as Smirnoff, Bacardi and Jack Daniel’s. You ask how many cases? How about in tunes of more than 71 Million cases. It’s more than number 2 and 3 brands combined according to Vinepair.com.
#1 MOST SELLING SPIRIT IN THE WORLD
Since 2002, HiteJinro soju has retained its position as #1 MOST SELLING SPIRIT IN THE WORLD for 14 years straight, according to Drinks International’s Millionaires’ Club, an astounding feat that even major global brands can only dream about.
ABOUT SOJU
SOJU IS CONSIDERED THE MOST POPULAR DISTILLED SPIRIT IN KOREA
It is generally made from the finest natural rice, barley, sweet potatoes, and/or tapioca. With an alcohol content of around 20%, soju is milder than most other distilled spirits. The clear, colorless appearance of Jinro Soju may be similar to vodka, but the nose, flavor, feel and finish are considerably more complex, giving it unlimited potential for creating unique and exciting cocktails. From nose to finish, a soju will infuse you with freshness, silky softness and a flavorful finish. Soju tastes best when served chilled. This versatile spirit may also be served as a shot, on the rocks, or infused with wide variety of fruit juices and cocktail mixers to please any palette.
100% NATURAL INGREDIENTS
Soju’s cleanliness is brought forth from 100% natural ingredients.
DISTILLED BY BAMBOO CHARCOAL
Impurities and other residual grains are purified through Korean bamboo charcoal filtering 4 times during the production process.
FINEST DISTILLED SPIRIT
After the filteration process, a cleaner and fresher chamisul is refined to perfection.
PRODUCTS LISTED BY PROVINCE
PROUD DISTRIBUTOR FOR HITEJINRO IN THE FOLLOWING PROVINCES
BC
BRITISH COLUMBIA
BC LIQUOR STORE
AB
ALBERTA
LIQUOR CONNECT
MB
MANITOBA
Manitoba Liquor & Lotteries
SK
SASKATCHEWAN
SLGA
QC
QUEBEC
SAQ
ON
ONTARIO
LCBO